“The most important book of the year! Our friendships, economy, and DAVID KIRKPATRICK, founder and CEO of Techonomy and author of The Facebook Effect How digital technology will change our future, and what individuals,Ĭompanies, and society should do differently to adapt and thrive.” Upsurge against racism and police violence, he helps us understand Heavily on social media during the COVID-19 pandemic and the “The Hype Machine explains how social media changes who we know, DUNCAN WATTS, University of Pennsylvania, author of Six Degrees and Everything Is Here and how we can get somewhere better.” Authoritative,Ĭomprehensive, nuanced, and engaging, The Hype Machine isĮssential reading for anyone who wants to understand how we got To reengineer digital technology to better serve society. Social scientists, tackles one of the great challenges of our time: how “In this book, Sinan Aral, one of the world’s leading computational ANDREW MCAFEE, MIT, author of More from Less and bestselling co-author of The Second Don’t miss it if you care about how the Internet is changing our Nobody knows better than Sinan Aral how ideas spread online,Īnd in these pages he’s distilled a brilliant career into a fascinating Misinformation, and rigorous analysis of hype, this is the book for “If you want the truth about falsehoods, real information about HILARY MASON, founder and CEO of Fast Forward Labs, data scientist in residence at Accel, Perspective makes him the perfect guide to the world we live in today.įrom ads to fake news, The Hype Machine is the best criticalįoundation for understanding the connected world and how we might “Sinan Aral is a scientist and entrepreneur, and his unique FOSTER PROVOST, NYU Stern School of Business, author of Data Science for Business How and why, or need to make business or policy decisions, this is a Whether you simply want to understand the Policy presents a powerful, accessible explanation of how social “Brilliant! Aral’s masterful integration of science, business, law, and It’s time we took action and amplified the ideas “It reads like a thriller, but it’s all too true-a thoughtful, wellresearched, and timely look at how the structure of media changes the Under Secretary of State for Public Diplomacy and PublicĪffairs, former editor of Time, and author of Information Wars and A Long Walk to Freedom Is social media aīoon for society or a curse? The answer is complex, and you’ll have to Impacts our democracy, disseminates truth and lies, propagates hateĪnd makes people fall in love, hooks us neurologically andĮmotionally, and connects us all, for better or worse. On his fascinating twenty-year journey as one of the first and most “With his precision science and rollicking narrative storytelling, SinanĪral, the director of MIT’s Initiative on the Digital Economy, takes us After reading this book, what changed for you regarding social media and your responsibility as a marketer?.What does Sinal think we need to do to build a better Hype Machine?.What does he mean by the attention economy and how does the Hype Machine feed off it?.What is hypersocialization and how does that help make messages contagious?.What did he do to prove his point and what was the result? Sinal cites Marc Pritchard, the CEO of P&G’s speech in 2017 at the IAB when he told the digital marketing industry to get its act together in terms of transparency.What is digital marketing’s dirty secret according to Sinal?.What is “lift” in marketing terms and why does the author impress that as important?.What travels faster - fake news or the truth? How does that happen? Is there an example you can cite to illustrate that.The author speaks to the good of social media, the dangers of it and our role in feeding the Hype Machine.According to the author what is The Hype Machine?.Please read the attachment and answer the questions in detail!
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